Branding Campaign for a Beloved St. Louis Institution
When I started at Nine PBS in 2022, the local public media station had just re-branded to align more closely with the national PBS network. Together with the Communications Team, I fleshed out, consolidated, and promoted the new Nine PBS brand. From billboards, to digital ads, to environmental graphics, to tailored donor communications, we used a wide range of tools to reshape Nine PBS’s image.
Nine Magazine
A 32 page bimonthly magazine immersed existing supporters deeper into the local and national PBS brand ecosystem.
Environmental Graphics
Nine PBS building exteriors and interiors became brand touchpoints.
Experiential
Together with the Communications Team, I brainstormed and developed budget firendly, yet effective experiential activations.
Interactive posters invited community participation at public events while promoting brand awareness.
Gospel Premiere
I designed this event identity for a preview screening of the PBS history series Gospel. I modified and expanded the national series' signature art assets to support a standalone event with backdrops, donor recognitions, and speaker slides.
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Digital Illustration and Motion for a Social Content Series
So St. Louis was planned as an Instagram content series providing coverage of kid friendly cultural and educational events in the St. Louis region.