Nine PBS
branding, magazine, experiential
for nine pbs, 2023–2026
Branding Campaign for a Beloved St. Louis Institution
When I started at Nine PBS in 2022, the local public media station had just re-branded to align more closely with the national PBS network. Together with the Communications Team, I fleshed out, consolidated, and promoted the new Nine PBS brand. From billboards, to digital ads, to environmental graphics, to tailored donor communications, we used a wide range of tools to reshape Nine PBS’s image.
Nine Magazine
A 32 page bimonthly magazine immersed existing supporters deeper into the local and national PBS brand ecosystem.
Environmental Graphics
Nine PBS building exteriors and interiors became brand touchpoints.
Interactive Posters
Interactive posters invited community participation at public events while promoting brand awareness.
project management: sarah brandt
event photography: Jason Winkeler