Visual Identity and Website for an Experimental Art Practice

CINLAND is the landscape urbanism practice of the artist and architect Eric Ellingsen. In the spirit of DIY tactical urbanism, Ellingsen used to mark his artistic interventions into the built environment with a simple set of store bought vinyl stickers spelling out "CINLAND".

When Ellingsen decided to expand and institutionalize his practice, that original gesture became the foundation of a logo and a modular grid system in a visual identity I devised working together with product designer Nick Blake. The identiy, implemented on CINLAND's new website we designed and built, captured Ellingsen's attitude of creative mischief underpinned by conceptual rigor.